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Privacy Policy for www.dementiahub.co.uk
Last Updated: December 27, 2025

Dementia Hub (“we,” “us,” or “our”), operates www.dementiahub.co.uk (the “Website”), an online community platform with an optional recurring monthly subscription service (“Subscription Service”). We are committed to protecting your privacy and ensuring compliance with the Data Protection Act 2018, UK General Data Protection Regulation (UK GDPR), and other applicable laws.
This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you access or use the Website or Subscription Service. By using the Website or subscribing, you consent to the practices described in this policy. If you do not agree, please do not use the Website or Subscription Service.

1. Definitions
Personal Data: Any information relating to an identified or identifiable individual.
Data Controller: Dementia Hub is responsible for determining how and why your personal data is processed.
Subscription Service: The paid, recurring monthly membership providing access to premium features, content, or services.
User Content: Any text, images, videos, or other material you submit to the Website.
ICO: We are registered to the Information Commissioners Office - our reference is ZC054839

2. Information We Collect
We collect the following types of personal data:
2.1 Information You Provide:
Account Registration: Name, email address, username, password, and other details provided when creating an account.

  • Subscription Service: Payment information (e.g., credit/debit card details, billing address) processed via our payment provider Stripe.
  • User Content: Posts, comments, messages, or other content you submit to the Website.
  • Contact Forms/Surveys: Information provided when contacting us or participating in surveys, promotions, or feedback forms.

2.2 Information Collected Automatically:

  • Usage Data: IP address, browser type, device information, operating system, pages visited, and time spent on the Website.
  • Cookies and Tracking Technologies: Data collected via cookies, web beacons, or similar technologies to enhance functionality, analyse usage, or deliver personalized content (see Section 8).
  • Analytics: Aggregated data on user behaviour, collected via tools like [e.g., Google Analytics].

2.3 Information from Third Parties:

  • Data from social media platforms if you log in via third-party accounts (e.g., Google, Facebook), subject to their privacy policies.
  • Data from our payment processor to facilitate subscription payments.

3. How We Use Your Personal Data
We process your personal data for the following purposes, based on the legal grounds outlined in the UK GDPR:
3.1 To Provide and Operate the Website and Subscription Service (Legal Basis: Contract):
Create and manage your account.

  • Process payments and provide access to premium features.
  • Deliver personalized content, notifications, or updates.

3.2 To Improve Our Services (Legal Basis: Legitimate Interests):

  • Analyse usage patterns to enhance Website functionality and user experience.
  • Conduct research and develop new features.

3.3 To Communicate with You (Legal Basis: Consent or Contract):

  • Respond to inquiries, support requests, or complaints.
  • Send service-related updates (e.g., changes to Terms or Subscription Service).
  • Send marketing communications (with your consent, where required).

3.4 To Ensure Security and Compliance (Legal Basis: Legitimate Interests or Legal Obligation):

  • Detect and prevent fraud, abuse, or security threats.
  • Comply with legal obligations, such as tax or anti-money laundering requirements.

3.5 To Personalize Your Experience (Legal Basis: Consent):

  • Use cookies or analytics to tailor content or advertisements based on your preferences.

4. Sharing Your Personal Data
We may share your personal data with:

4.1 Service Providers:
Third-party providers (Stripe) for payment processing, [Fasthosts] for VPS hosting, [Google Analytics] for analytics) who process data on our behalf under strict data protection agreements.  These providers are Data Processors under UK GDPR and are prohibited from using your data for their own purposes.

4.2 Community Features:
User Content (e.g., posts, comments) may be visible to other users, depending on the Website’s settings. Do not share personal data you wish to keep private.

4.3 Legal Obligations:

  • Authorities or regulators if required by law (e.g., HMRC, law enforcement).
  • Third parties in connection with legal proceedings or to protect our rights.

4.4 Business Transfers:
In the event of a merger, acquisition, or sale, your data may be transferred to the acquiring entity, with notice provided to you.

We do not sell your personal data to third parties.

5. International Data Transfers
If personal data is transferred outside the UK (e.g., to service providers in the US or EU), we ensure appropriate safeguards, such as:

  • Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO).
  • Transfers to countries with adequacy decisions recognized by the UK.
  • Compliance with UK GDPR requirements for international data transfers.

6. Data Retention
Account and Subscription Data: Retained for as long as your account or subscription is active, plus up to 6 years to comply with tax and legal obligations.

  • User Content: Retained until you request deletion or your account is terminated, unless required for legal purposes.
  • Usage Data: Retained for 12 months for analytics, then anonymized or deleted.
  • Cookies: Retained as per our Cookie Policy (see Section 8).

We delete or anonymise data when it is no longer needed for the purposes outlined in this policy, unless required by law.

7. Your Data Protection Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights:
7.1 Right to Access: Request a copy of your personal data.
7.2 Right to Rectification: Correct inaccurate or incomplete data.
7.3 Right to Erasure: Request deletion of your data (subject to legal obligations).
7.4 Right to Restrict Processing: Limit how we process your data in certain circumstances.
7.5 Right to Data Portability: Receive your data in a structured, machine-readable format.
7.6 Right to Object: Object to processing based on legitimate interests or for marketing purposes.
7.7 Right to Withdraw Consent: Withdraw consent for processing or marketing at any time, without affecting prior processing.
To exercise these rights, contact us at help@dementiahub.co.uk. We will respond within one month, extendable by two months for complex requests. If you are dissatisfied, you may lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

8. Cookies and Tracking Technologies
8.1 We use cookies and similar technologies to:

  • Ensure Website functionality (essential cookies).
  • Analyse usage and performance (analytics cookies).
  • Personalize content or ads (marketing cookies).

8.2 You can manage cookie preferences via our Cookie Consent Tool or your browser settings. Essential cookies cannot be disabled as they are necessary for Website operation.
8.3 For details, see our Cookie Policy [link to Cookie Policy].

9. Security
We implement appropriate technical and organizational measures to protect your personal data, including:
Encryption of sensitive data (e.g., payment information).

  • Secure servers and access controls.
  • Regular security assessments.

However, no system is completely secure. Notify us immediately at [support email] if you suspect unauthorized access to your account.

10. Third-Party Links
The Website may contain links to third-party websites or services. We are not responsible for their privacy practices. Review their privacy policies before providing personal data.

11. Children’s Privacy
The Website maybe used by all ages as an educational and support tool but it is primarily intended for individuals over 18 and whilst we do not discriminate and deny our resources to under 18's, we do not knowingly or purposefully collect personal data from children.

11.1 The Subscription Service should only be used by Under 18s with the express permission of the bill payer.

11.2 If you believe we have collected any data from an Under 18 that you believe we should not hold, or you would like us to remove from our servers, please contact us at help@dementiahub.co.uk to request deletion.

12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on the Website, and significant changes will be communicated via email or a Website notice. Continued use after changes constitutes acceptance of the updated policy.

13. Contact Us
For questions, requests, or complaints about your personal data, contact our Data Protection Officer at:
Email: help@dementiahub.co.uk
Address: 54 Halton Avenue, Thornton Cleveleys, Lancashire, FY52PR

14. Complaints
If you are unhappy with how we handle your personal data, please contact us first at help@dementiahub.co.uk. If unresolved, you may complain to the Information Commissioner’s Office (ICO):
Website: www.ico.org.uk, Phone: 0303 123 1113, Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF